Simon Hecht I 10.10.2022

10 recommended podcasts for founders

In the car, on the train or while jogging — podcasts always work! There are now many different podcast platforms with exciting audio books, inspiring talks and educational podcasts. In our article, we have created a list of recommended podcasts for founders, which are guaranteed to bring you closer to the goal of a successful start-up. Have fun listening!

Why are podcasts still trending?

Very easy! Because podcasts work very conveniently anywhere — with or without the Internet. For example, you can exercise and listen to exciting podcasts on the side. Unfortunately, this is not the case with videos. In addition, every potential podcast listener always has their playback device with them. Which playback device? The smartphone, of course! 🙂 According to a recent “Trendmonitor 2020” study by Goldmedia, every third German listens to podcasts. From this, it can be deduced that even in Germany, podcasts are not a temporary trend, but an alternative source of knowledge and entertainment.

Podcast #01: Unicorn Bakery

In this podcast, Fabian Tausch interviews successful entrepreneurs from all over Germany in order to help young founders achieve maximum success in the shortest possible time. Important topics such as marketing, social media, network building or successful collaborations are discussed and clarified in detail in this podcast.

duration? approx. 50 minutes
Key words: Business
content? Insights into entrepreneurship
Where to listen and subscribe? Apple Podcasts and Spotify

Podcast #02: für-Gründer.de podcast: Founding better

For over 10 years, für-gruender.de has been providing prospective founders with information on business development. Questions such as “How do I find the right business account?” and “What do I need to consider when creating a business website?” Editor-in-Chief René Klein has recently also been answering in podcast format. Every week, experts from a wide range of fields and successful entrepreneurs step in. Always there: tips that can be implemented directly for starting your own business.

duration? Between 10 minutes and an hour
Key words: Business, starting a business
content? Practical tips for founders, success stories
Where to listen and subscribe? Spotify, Apple, Google Podcast, Anchor, Amazon Music, Stitcher, Radio Public

Podcast #03: Do it!

Do it on a weekly basis! Podcast Michael Asshauer (Familonet founder) gives young founders and those who want to start up immediate hacks on important founding topics such as recruiting, leadership and agile management. Listeners can also expect regular interviews with Germany's best entrepreneurs and leaders.

duration? approx. 20 minutes
Key words: Business
content? Hacks for Leaders
Where to listen and subscribe? Apple Podcasts, Spotify, and Google Podcasts

Podcast #04: Podcasts from digital kompakt

With the main channel of digital kompakt, listeners can expect an entire podcast label with several business formats in one fell swoop. These are not only absolutely relevant for founders, but also for other listeners who are thirsty for knowledge:

  • digital compact Crispy (innovation podcasts, inspiration podcasts, awareness podcasts, and remote work podcasts),
  • digitization (HR podcast and transformation podcasts),
  • finances (FinTech podcasts, investor podcasts, and stock market podcasts),
  • Practice analyses (entrepreneur podcasts, cleantech podcasts, gastro podcasts, mobility podcasts, office podcasts, expert podcasts, and e-commerce podcasts)
  • technology (AI podcasts, cybersecurity podcasts, and IT podcasts)
  • Business structure (Founder podcasts, diversity podcasts, leadership podcasts, lawyer podcasts, customer service podcasts, and sales podcasts)
  • Expired formats: (tech podcasts, digital podcasts, and media podcasts)

duration? approx. 50 minutes
Key words: Business
content? Several business formats in one main channel
Where to listen and subscribe? Apple Podcasts, Deezer, and Spotify

Podcast #05: OMR — Online Marketing Rock Stars

The OMR podcast is the first major podcast on digital marketing and all other topics. Philipp Westermeyer talks to makers, experts and good friends every Wednesday. In #askOMR, Westermeyer answers the community's questions about digital marketing. In addition, successful founders have their say and share their learnings and best practices with the audience.

duration? approx. 45 minutes
Key words: marketing
content? Everything about digital marketing
Where to listen and subscribe? Apple Podcasts, SoundCloud, Pocketcasts, and Spotify

Podcast #06: Sidepreneur

Sidepreneur is more of a podcast for part-time entrepreneurs. The sidepreneur team provides listeners with valuable tips, tricks and strategies, inspiration and motivation, open insights into entrepreneurial experiments and interviews with successful entrepreneurs. It covers various topics ranging from starting a part-time self-employment, business ideas, earning the first euros to setting up and growing a small business, including social media, marketing and sales strategies.

duration? approx. 30 minutes
Key words: Business
content? Tips and tricks for part-time entrepreneurs & self-employed
Where to listen and subscribe? Apple Podcasts, Pocketcasts, and Spotify

Podcast #07: t3n podcast

In the t3n podcast, t3n editors-in-chief Luca Caracciolo and Stephan Dörner discuss the most exciting digital topics of our time with prominent guests. Whether innovative management concepts, the digitalization of society, smart gadgets, new mobility or future technologies.

duration? approx. 30 minutes
Key words: Business
content? Discussion of digital topics with prominent guests
Where to listen and subscribe? Apple Podcasts, SoundCloud, Pocketcasts, and Spotify

Podcast #08: Business Punk — How to Hack

In this podcast, successful founders, makers and creative personalities share their own tips, learnings and hacks for working life. This podcast is hosted by Tijen Onaran, founder of Global Digital Women.

duration? approx. 30 minutes
Key words: Business
content? Tips, hacks and learnings for a successful career
Where to listen and subscribe? Apple Podcasts, Audio Now, Deezer, and Spotify

Podcast #09: Garry Vaynerchuk “Garyvee”

The podcast “The Garyvee Audio Experience” is hosted by - as the name also suggests - Garry Vaynerchuk; entrepreneur, CEO, investor and also vlogger. In the podcast, you'll find a mix of the #AskGaryVee show episodes, keynotes on marketing and economics, sections from his “WEEKLYVEE” video series, interviews and fireside chats, as well as new and current thoughts that he originally recorded for this audio experience!

duration? approx. 60 minutes
Key words: online marketing
content? Keynote on digital marketing and economics
Where to listen and subscribe? In all sorts of podcast platforms!

Podcast #10: The Tim Ferris Show

Timothy Ferris is a productivity expert and bestselling author. He is known for his book “The 4-Hour Week”, which has already been translated into over 40 languages. In his long podcasts, he interviews famous and successful personalities and tickles out tactics, habits and methods from the conversations and thus shares helpful tips and tactics with his listeners!

duration? approx. 100 minutes
Key words: Entertainment and learning
content? Achieve success in all areas of life
Where to listen and subscribe? Apple Podcast, Spotify, and Overcast

Statements made by the author do not necessarily reflect the opinion of the editors!