Let's start with Hootsuite. Hootsuite is the most widely used platform — with more than 10 million customers — for managing social networks with a focus on small and medium-sized businesses. The management software covers all important networks, such as Facebook, Twitter, Instagram, Xing, YouTube, LinkedIn and Pinterest. Hootsuite gives users a detailed overview of all channels. Contributions can be published, planned and, in addition, inquiries from followers can be answered directly. Among other things, it is also possible to install WordPress and browser plugins. Further key data:
Compared to Hootsuite, Buffer It is much simpler and can therefore help even beginners with social media management. Buffer serves the following networks: Facebook, Twitter, LinkedIn, and Pinterest. Xing and YouTube are excluded from this. A very handy feature - in addition to the usual functions - is “Re-Buffer this Post”, which allows posts that have not achieved high reach to be reposted. Buffer allows you to manage up to three profiles in the free version. In the premium version, users can manage ten profiles for 15 US dollars a month, including the additional option on Pinterest. Further key data:
Blog2Social is a WordPress plugin for automated cross-posting of blog posts on social media. Blog2Social supports all social networks — fifteen in total. To keep track of things, the dashboard clearly shows when and where something is being posted. Additional features include: postings directly from the WordPress backend; targeted selection of the posted image; posting on profiles, pages and in groups; team function and multi-profiles. Blog posts can be shared multiple times. Further key data:
Social Pilot is rather unknown, in contrast to the tools mentioned above. But the social media planning tool can still keep up relatively well. Social Pilot supports almost all players on the social web, from Facebook and Twitter to Pinterest, YouTube and Instagram to business networks such as Xing and LinkedIn. Social media postings can be managed with Social Pilot, results and successes can be observed and weaknesses and optimization potential can thus be identified. The tool provides a clear view of all activities that can be planned daily, monthly or weekly. Further key data:
Revive Old Post is a WordPress plugin just like Blog2Social. The reason why we would like to present a second plugin is that it posts older blog posts on social networks at individually adjustable intervals. In this way, more traffic can be generated and old posts are not forgotten. The plugin has the following advantages: Old and new posts can be shared, certain posts or categories can be excluded and information for new followers. There is no free trial and the prices are unfortunately relatively high. The Revive Old Post plugin starts at $75 a year and costs up to $299 a year. A detailed price list of the various tariffs can be found over here Now some key data:
Let's now move on to a somewhat strange-sounding social media planning tool: IFTTT. It is an acronym for “if this, then that.” And that is exactly what this social media marketing tool does. It allows its users to create so-called recipes. For example, you can create a recipe for the following scenario: When I post something on Facebook, tweet on Twitter as well. The platform thus simplifies automation and saves time. IFTTT not only connects social media channels but also other apps and Internet services. Some key data:
Statements made by the author do not necessarily represent the opinion of Editorial team again.
