Simon Hecht I 16.01.2023

Six social media planning tools at a glance

Social media managers usually manage all relevant social networks. In addition, they create individual content for each individual social media channel. However, this poses time and resource challenges. Social media planning tools are used here, which make it possible to plan multiple postings on a platform in advance. To help you navigate the jungle of diverse social media tools, we'll introduce you to six tools!

#1 Hootsuite

social_networks_plan_tool_hootsuite

Let's start with Hootsuite. Hootsuite is the most widely used platform — with more than 10 million customers — for managing social networks with a focus on small and medium-sized businesses. The management software covers all important networks, such as Facebook, Twitter, Instagram, Xing, YouTube, LinkedIn and Pinterest. Hootsuite gives users a detailed overview of all channels. Contributions can be published, planned and, in addition, inquiries from followers can be answered directly. Among other things, it is also possible to install WordPress and browser plugins. Further key data:

  • Founded: 2008, Ryan Holmes, Dario Meli & David Tedman (Canada)
  • Mobile use via app possible
  • Many external apps can be integrated
  • Limited version: Free (up to three networks)
  • Benefits: Clear dashboard, internal communication in the tool and analysis of activities
  • Disadvantages: Larger memberships are overpriced, no analysis of Facebook profiles and steep learning curve for beginners

#2 Buffer

Buffer-Logo

Compared to Hootsuite, Buffer It is much simpler and can therefore help even beginners with social media management. Buffer serves the following networks: Facebook, Twitter, LinkedIn, and Pinterest. Xing and YouTube are excluded from this. A very handy feature - in addition to the usual functions - is “Re-Buffer this Post”, which allows posts that have not achieved high reach to be reposted. Buffer allows you to manage up to three profiles in the free version. In the premium version, users can manage ten profiles for 15 US dollars a month, including the additional option on Pinterest. Further key data:

  • Founded: 2010, Joel Gascoigne, Tom Moor & Leo Widrich (Silicon Valley)
  • Your own graphic design with Pablo is possible
  • WordPress and browser plugin available
  • Collaboration with multiple users is possible
  • Advantages: Various software can be integrated, clear statistics, profiles and pages can be linked
  • Disadvantages: Team versions look expensive, only in English, no competition topic monitoring

#3 Blog2Social

blog2social_logo_social_media_managment_tool_digital_hub

Blog2Social is a WordPress plugin for automated cross-posting of blog posts on social media. Blog2Social supports all social networks — fifteen in total. To keep track of things, the dashboard clearly shows when and where something is being posted. Additional features include: postings directly from the WordPress backend; targeted selection of the posted image; posting on profiles, pages and in groups; team function and multi-profiles. Blog posts can be shared multiple times. Further key data:

  • Founded: 2001 by Melanie Tamble and Andreas Winkler (Adenion GmbH)
  • Limited version: Free (automated cross-posting on social media profiles with customization options)
  • Extended version: 5.75 euros per month (additional: time planner, social media pages and groups, multi-users and multi-profiles)
  • Up to five users per license (Business)
  • Benefits: Integrated social media calendar, auto-posting, predefined times for posts
  • Disadvantages: Postings in Xing groups are limited due to “cross-posting”, links always go automatically to the end of the posting, no integration with other apps possible

#4 Social Pilot

socialpilot-logo

Social Pilot is rather unknown, in contrast to the tools mentioned above. But the social media planning tool can still keep up relatively well. Social Pilot supports almost all players on the social web, from Facebook and Twitter to Pinterest, YouTube and Instagram to business networks such as Xing and LinkedIn. Social media postings can be managed with Social Pilot, results and successes can be observed and weaknesses and optimization potential can thus be identified. The tool provides a clear view of all activities that can be planned daily, monthly or weekly. Further key data:

  • Founded: 2014, Jimit Bagadiya (Walnut, CA)
  • Basic version with three networks: Free
  • Professional version: 25 dollars a month with 25 social networks (more rates)
  • Various link shortening services integrated (Google, Bitly, Sniply and Rebrandly)
  • Multiple accounts are displayed on one interface
  • Advantages: Postings appear under the name of the user and not the tool, bulk upload possible, very cheap for teams
  • Disadvantages: Website only in English, no stream tracking and no integrated CRM system

#5 Revive Old Post

revive old post

Revive Old Post is a WordPress plugin just like Blog2Social. The reason why we would like to present a second plugin is that it posts older blog posts on social networks at individually adjustable intervals. In this way, more traffic can be generated and old posts are not forgotten. The plugin has the following advantages: Old and new posts can be shared, certain posts or categories can be excluded and information for new followers. There is no free trial and the prices are unfortunately relatively high. The Revive Old Post plugin starts at $75 a year and costs up to $299 a year. A detailed price list of the various tariffs can be found over here Now some key data:

  • Founded: 2016 (website: Revive.Social)
  • No free version available
  • Google Analytics integrated
  • Translated into four languages

#6 IFTTT

iftt social media management tool

Let's now move on to a somewhat strange-sounding social media planning tool: IFTTT. It is an acronym for “if this, then that.” And that is exactly what this social media marketing tool does. It allows its users to create so-called recipes. For example, you can create a recipe for the following scenario: When I post something on Facebook, tweet on Twitter as well. The platform thus simplifies automation and saves time. IFTTT not only connects social media channels but also other apps and Internet services. Some key data:

  • Founded: 2010, Linden Tibbets
  • The tool is completely free
  • Advantages: You can automate things with just a few clicks, immediately usable applets
  • Cons: difficult to handle, no cross-platform support

Statements made by the author do not necessarily represent the opinion of Editorial team again.